Resumen de The communicative power of social media during the 2019 8M feminist strike in Spain
Sonia Reverter Bañón, María Medina-Vicent
In this article, we examine the activism made possible by so-called digital feminism. The communication structure of digital media is behind the expansion and diffusion that the feminist movement is experiencing today. We argue that despite the mass appeal made possible by this communication structure, hegemonic powers may thwart the advance of the feminist agenda if this online movement does not lead to street mobilization. In other words: if online mobilization does not overcome the limitations of individual digital actions, the feminist movement is at risk of being co-opted by neoliberalism. We analyze two dimensions of digital feminism: the individual neoliberal dimension and the one that entails political action in the streets. To this end, we will focus on analysis of the 2019 8M feminist strike as a successful example of the latter case.
